YU To Distribute YUPHORIA, Yureka Plus And YUNIQUE Through Reliance Retail

YU-To-Distribute-YUPHORIA,-Yureka-Plus-And-YUNIQUE-Through-Reliance-RetailYU Televentures today announced its strategic partnership with Reliance Retail with an aim to bring YU devices to the customer to have a touch and feel of the models.

The popular model of smartphones, which were available exclusively for e-sales, will now be available across 30,000 retail outlets across India, starting today.

The partnership is an exclusive retail sales and distribution partnership to enhance the availability of popular VoLTE mobile devices across India. Smartphone models, YUPHORIA YUREKA Plus and YUNIQUE will be first set of VoLTE phones to leverage and bolster Reliance Retail’s robust nationwide sales & distribution network to increase penetration across the Indian geography.

Reliance Retail has recently strengthened its sales and distribution arm to establish a formidable retail network of 1,200 distributors and 150,000 retail outlets that will support the evolving VoLTE and VoWiFi device ecosystem in the country.

Commenting on the strategic tie up, Rahul Sharma, founder, YU Televentures said, “Staying true to the commitment to give the best to our consumers and making them future ready, we are delighted to partner with Reliance Retail. Reliance will be key part of the telecom ecosystem, the partnership will ensure that our discerning customers get a touch and feel of the models at the retail point and this partnership is one more step in the direction of putting the consumer first.”

The strategic partnership will enable the company to add more functionality to its products, which will benefit from the network roll out from Reliance very soon. All the three smartphone models will be VoLTE enabled now and will only be available at a competitive price points of – YUPHORIA (Rs 7,999); YUNIQUE (Rs 6,499) and YUREKA PLUS (Rs 10,999).

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