Vodafone partners with Twitter

Vodafone India, one of India’s leading mobile operator has announced a unique partnership with Twitter to drive faster, smarter and better mobile internet usage among its millions of customers.

Under this arrangement, Vodafone India customers will experience the ‘Twitter for Android’ app and mobile.twitter.com free of any mobile charges for three months.

Further, Twitter will promote the ‘no mobile internet charges’ experience on Vodafone. With an integrated customer experience module, Vodafone and Twitter will ensure seamless and transparent browsing experience by clearly prompting and informing the customer on the applicable charges, especially when they are accessing links via their Twitter timeline and elsewhere on Twitter’s network.

Speaking on this latest initiative to provide differentiated experience to its customers, Vivek Mathur, chief commercial officer, Vodafone India said, “Vodafone India has always been at the forefront of providing innovative and user friendly mobile internet experience for its customers in India. Our partnership with Twitter and this offering is yet another step in our ongoing endeavour to make mobile internet more fun, smart, engaging and easy.”

Elaborating further on the partnership, Rishi Jaitly, market director for Twitter India said, “We are pleased to partner with Vodafone India to offer its subscribers a unique opportunity to use Twitter to follow the people and organizations they care about. Whether it’s hearing the latest news, connecting with cricket stars in real time, or laughing at the day’s best jokes, Twitter brings Indians together and closer to our interests.”

As part of its strategy to democratize data, Vodafone has been hand holding customers to use mobile internet and educating current and potential users about how internet can add significant value to them. The company is also building content partnerships, simplifying pricing, educating retailers and offering choice to customer basis their interests and consumption patterns.

Vodafone India is currently one of the largest and engaging brands in Twitter with over 95,000 followers. As a brand, Vodafone has always been at the forefront of new media, and its presence on Twitter has been built on providing great service and creating medium-specific activities.

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