Vodafone Idea Launches Campaign To Showcase Improved Network

Vodafone Idea, the new company formed out of merger between Vodafone India and Idea Cellular, has launched its first campaign for 2019. Themed as ‘StrongerEveryHour’ the campaign aims to highlight the improved network of the operator  especially in crowded zones.

The company claimed they are adding a new telecom tower every hour.

“We are making significant investments in improving the network as the data uptake in India creates some global benchmarks. Vodafone SuperNet 4G – The Data Strong Network™ will be strengthened as towers get added every hour, especially at crowded places. For any telecom service provider network engineers are the backbone for providing uninterrupted connectivity. Through this campaign, we are saluting these heroes for helping us deliver superior customer experience. Driven by digital, the#StrongerEveryHour campaign finely captures the essence of providing a seamless network experience across other mediums like TV, OOH, print and radio,” said Sashi Shankar, Chief Marketing Officer, Vodafone Idea.

Putting customer needs as priority, it has launched another campaign succeeding the #StrongerTogether campaign. The #StrongerEveryHour campaign is based on the insight that customers think of the service provider especially when they have a poor network experience. Vodafone has launched this campaign with reassured promise that customers will receive the strongest data connectivity on their phones even in crowded places. Even while stuck in traffic at a crowded signal or travelling in a crowded train, customers will not have to wait for buffering the climax scene while watching their favorite shows/series or miss a turn in the midst of an addictive/engrossing online game or get a patchy network while on a video call with their loved ones.

While customers enjoy uninterrupted network experience, the most important people behind that experience go unacknowledged. Network engineers, who work tirelessly in the background to ensure a seamless network experience, never get applauded for all their hard work. The creatives by Ogilvy & Mather identifies these unsung heroes. The commercials depicts Vodafone’s network engineers moving around in crowded places, enhancing the network experience where it matters the most.

The campaign is going live on 15 January 2019 and has been conceptualized by Ogilvy & Mather India. This new campaign from Vodafone Idea will be presented through multiple formats including OOH, radio, print and digital.

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