ZTE India targets $800 mn revenue in 2014

ZTE India is targeting $800 million revenue in 2014 and of this majority will come from mobile.

ZTE will leverage its strong position in the global smartphone market to develop products focused on three key segments- 4G, high-end devices and phones based on newer platforms such as latest Android, Windows and Firefox operating system.

In 2014, ZTE India will continue to focus on 4G TD-LTE and FDD-LTE, bearer & transmission network, FTTH, medium-sized enterprise businesses and cloud computing. Despite slowdown, ZTE India has done well and registered an overall revenue of $400 million until October 2013.

As a part of its massive retail expansion plans, the company also inaugurated its new exclusive experience zone in Gurgaon and will invest $10 million in marketing and branding initiatives in India with respect to mobile.

Speaking on the inauguration of ZTE’s first experience zone, Xu Dejun, CEO, ZTE India said, “While online purchasing is fast picking up in the country, there is still a large Indian audience which prefers to have a hands-on experience of the product before making any purchasing decision. The ZTE exclusive zone in Gurgaon will also showcase the company’s limited edition smartphones, data cards and accessories. The company will set up many more stores in other high potential cities and will continue to invest aggressively in our terminals business.”

“On the operator front, we have built and sustained strong relationships with the major Indian telecom players offering them best-in-class products and services while complying with all government regulations. Having forayed into the open mobile handsets market, we look ahead to offering a similar experience to end consumers,” added Xu Dejun.

ZTE recently forayed into the open market with a large portfolio of smartphones and data cards. In addition, ZTE entered the managed services space with MTS after service contracts. After the country’s first 4G network in Kolkata, the company has now contributed to the 4G expansion in the Punjab with Airtel.

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