Samsung, Micromax and Zigo are top smartphone brands

Samsung, Micromax and Zigo Mobile are top smartphone brands in the Sri Lankan market

Smartphone sales (shipments) touched 0.12 million units in Sri Lanka during Q2, 2013. Samsung emerged as the leader in the smartphones segment with a 50 percent market share, followed by Micromax with 9 percent and Zigo Mobile occupied third place with 9 percent share of shipments during the same period.

The second quarter of 2013 saw a significant increase in the entry level Android smartphones in the island nation. More and more subscribers are now opting to shift from feature phones to smartphones in the urban areas as 3G coverage increases steadily. Due to this shift in consumer preference towards smartphones, many local apps were launched in the quarter that suit the needs of Sri Lanka smartphone users, particularly in the entertainment, and banking & insurance domains,” said Tarun Pathak, analyst, CMR Telecoms Practice.

Sri Lanka ships 0.71 million mobile handsets in Q2, 2013. Smartphone shipments double quarter-on-quarter to contribute 16.2 percent of total handset shipments in Q2, 2013

In the overall Sri Lanka mobile handsets market, Nokia emerged as the leader with a 30.5 percent share, followed by Samsung at second position with 19.4 percent and Micromax at third position with 15.3 percent, in terms of sales (unit shipments) during Q2, 2013.

Commenting on the results, Faisal Kawoosa, lead analyst, CMR Telecoms Practice said, “As the results suggest, there has been a marginal increase in shipments of featurephones in Sri Lanka, while growth in smartphones has been comparatively much higher. Therefore, it becomes imperative for vendors to establish a strong presence in the latter segment.”

“Handset OEMs, especially Nokia must strengthen their smartphones portfolio to be able to monetise the increasing trend of adoption of smartphones amongst Sri Lanka mobile telephony subscribers,” Faisal added.

However, one of the key differentiators going forward in the Sri Lanka smartphones market will be the presence of native killer apps for smartphones from vendors and operators,” added Tarun.

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