Sri Lanka ships 0.76 mn mobile and 0.12 mn smartphones in first quarter

The Sri Lanka mobile handsets market recorded sales of over 0.76 million units and 0.12 million smartphones in first quarter of 2014.

In the overall Sri Lanka mobile handsets market, Nokia emerged as the leader with a 26.2 market share, followed by Micromax at second position with 18.3 percent and E-tel at third position with 11.4 percent, in terms of unit sales during 1Q CY 2014.

Commenting on the results, Faisal Kawoosa, lead analyst, CMR Telecoms Practice said, “Samsung’s displacement from the top 3 brands is definitely a very big thing to witness for this quarter. However, this could be attributed to the flat Smartphone market Q-o-Q. To maintain its lead in the overall market it is very essential that the smartphone market grows in Sri Lanka for Samsung and being the leader as well as one of the significant brands in the mobile industry, it is imperative on Samsung to take the lead in boosting the smartphone sales to make the segment grow.”

Smartphone unit sales (shipments) touched 0.12 million units in Sri Lanka during 1Q CY 2014. Samsung emerged as the leader in the smartphones segment with a 27.7 percent share in 1Q CY 2014, followed by Huawei with 18.9 percent. E-tel occupied third place with 13.9 market share of shipments during the same period.

“The overall Sri Lanka mobile handsets market witnessed a decline primarily due to higher imports during 4Q 2013 in anticipation of the Chinese New Year holidays. The smartphones market is expected to continue to grow and volume uplift likely, especially in the $50-100 and $150-200 bands for smartphones in the near term,” said  Tarun Pathak, analyst, CMR Telecoms Practice.

“On the vendor side, Nokia has seen a tremendous growth in its smartphone sales in Sri Lanka, primarily due to tie-ups with almost all mobile operators in the island nation backed by an aggressive marketing campaign. The buyback back offer on some of its devices also led to a surge in sales.

Samsung still leads the smartphone category, despite its exit from the ‘Top 3’ brands in the overall mobile handsets market, primarily due to decline of feature phone sales. However, with the recent appointment of three new distributors, the Korean brand may find its way back in the ‘Top 3’ club soon”, Tarun concluded.

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