Sun TV to Deploy Ericsson Video Compression Solution

Sun-TV-to-Deploy-Ericsson-Video-Compression-SolutionSun TV has chosen to deploy Ericsson video compression solution, AVP 4000 Family to power all 33 Sun TV Channels broadcast in India.

Ericsson’s video compression solution, AVP 4000 Family, enables Sun TV to deploy a highly efficient and flexible broadcasting infrastructure and to boost TV viewing experience for its TV subscribers.

The solution, based on Ericsson video processor chipset is the industry’s leading video compression solution offering the best quality with the highest compression efficiencies. It enables Sun TV to further enhance their end customer’s viewing experience while enabling them to add additional capacity to the broadcast bouquet. Ericsson is also providing systems integration services to Sun TV.

S Kannan, CTO, Sun Group said, “Subscribers today expect higher quality of broadcast services as part of their overall experience and we are committed to providing them the same. With the implementation of Ericsson’s AVP 4000 Family we are building a TV platform that will enrich our customers’ experience, with better picture quality and improved services.”

Chris Houghton, head, Ericsson India said, “Ericsson is committed towards helping broadcasters overcome challenges of limited satellite spectrum and the growing quality expectations of Indian consumers. Our video compression solution is amongst the most powerful compression platform available today and will enable Sun TV to offer an enhanced viewing experience for its consumers.”

Ericsson predicts that by 2020, there will be 50 billion connected devices, 15 billion of which will be video enabled. To meet the changing consumer demand, operators must deploy new services within the often-tough constraints of bandwidth, spectrum and legacy networks.

By addressing all applications, codecs, resolutions and profiles, Ericsson’s AVP single platform eases integration, expansion, re-purposing, training, repair and upgrades, considerably lowering the overall cost of ownership. It offers the highest performance and broadest capability in the industry on a single platform across all applications, from SD to HD, 1080p50/60, 3DTV and Ultra High Definition TV (UHDTV), and all codecs, including MPEG-2, MPEG-4 AVC and JPEG2000, with 4:2:0 and 4:2:2, 8-bit and 10-bit all supported.

Sun Group has a reach of more than 95 million households in India.

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