Interview with Kapil Wadhwa, MD, Champion Computers

“The co-branded products would be launched under the brand umbrella- BSNL Champion” – Kapil Wadhwa, managing director, Champion ComputersKapil_Wadhwa_MD_Champion_Computers

What would be the name of the brand and what products are you planning to launch?
The co-branded products would be launched under the brand umbrella- BSNL Champion. We are planning to launch feature phones, smartphones, phablets, tablets and data cards as part of this association.

Will you tell us who would be the target buyers for co-branded products?  What is the phase-wise rollout plan for all these brands?
Target buyers would be anyone and everyone, right from college going youth, young working professionals and those who are looking for a innovative but value-for-money product. Our major target is rural cities and then we would go to suburbs.

At what price points will smartphones, tablets, PCs, data cards and wireless networking products will be available in the Indian market?
There would be 3 models of feature phones and it would be available at an attractive price range of Rs 1,300 to Rs 2,000. These stylish phones would come with bundled data and voice options from BSNL worth Rs 1,500 which would make the phone virtually free for the customer.

In smartphones, a total of 9 models would be available in 3.5”, 4”, 4.5” and 5” screen size. The smartphones will come at a very competitive price starting at Rs 3,999 to Rs 13,000 and would be available soon. At such amazing price points these smartphones will have a host of top-end features which would make them runaway bestsellers.

Phablets will be available in 5.3″ screen size with Android 4.2, quad-core 1.2 GHz processor and a 5.3” capacitive touch screen at Rs 13,999. The phablet is ready to hit the market in the next couple of weeks.

The tablets will be available in 7” and 9.7” screen size with 2G and 3G data plans. The tablets come with a 500 MB 3G data plan from BSNL free for 12 months making it an irresistible offer for consumers. Data cards will be available in 7.2 Mbps and 14.4 Mbps with price range of Rs 1,500 and Rs 1,700 respectively.

When  are you planning to launch your first co-branded product and what is your future roadmap for product launches?
Smartphones are the first ones to be launched and will be available in the market in the next 2 weeks. Rest of the products will follow after smartphone launch. We would be introducing 2-3 models every week starting from next month onwards. BSNL Champion products will be available online (Snapdeal, Flipkart, Jabong, e-bay and others), multi-brand retail outlets, traditional distribution-retail channels and BSNL retail/sales channels.

In this strategic tie-up what would be the role of BSNL and Champion Computers. Please explain?
As a part of this association, Champion Computers along with BSNL will shortly roll out a slew of BSNL Champion co-branded products which include smartphones, tablets, PCs, data cards (dongles) and wireless networking products. These products will be available in the market in the next few weeks. These products are going to be winners in their respective categories be it features, product quality, price accessibility and functionality.

Champion will bring technology and manufacturing skills while BSNL will address the connectivity issue through its wide reach across the country including far-flung and rural areas. With the extensive channel set up, Champion–BSNL products will cater to a wide audience pan-India and serve consumers better. All these products would be fully tested for optimum performance on BSNL network.

What is the investment planned by Champion Computers in the first year and what is the revenue expectation in the first year by Champion Computers?
We are looking at touching somewhere around 200,000 units per month by December 2013.

What would be the after sales service strategy for co-branded products?
We have partnered with 400 service center across India to provide after sales support.

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