Mobile Enterprise Applications – Enabling Mobile Workforce

Companies are looking at mobile enterprise applications for quick response and increased efficiency  

Why are so many businesses across a wide range of industries launching mobile apps today? The main reason, of course, is the ability of mobility to transform business and drive process transformation in a way that has never been seen before. Early adopters have realized increased productivity, agility in response. In a recent survey by Forrester, 58 percent of IT executives and technology decision-makers interviewed in India, plan to increase their spending on mobile software (including applications and middleware) in 2014. There are several reasons that together create the ‘perfect storm’ conditions for mobile adoption:

  • Unlike three years back, when mobile applications were primarily used by large companies, now a days business applications have matured, both in terms of variety and quality of applications available
  •  Usage of smartphones has increased many folds. According to a recent research, India ranks fifth among the top countries for smartphone users with an estimated 67 million subscribers in 2013
  • Companies providing mobile applications have come of age and are now able to provide customized applications to suit business’ unique requirements

The two main drivers of the mobile workforce are the increased mobility of employees, and the desire for greater efficiency on the part of companies. The mobilization of workforce is becoming an inevitable requirement for most businesses today and with scattered workforce, employees prefer not to be restricted to desktop based application, as they need to collaborate and work as a team.

In addition, early adopters of mobile apps have seen significant improvements in productivity and efficiency, spurring more companies in various industries to embark on the same transformational journey. This has been further augmented by availability of smart devices and data capable networks.

The rapid adoption of mobile apps is due to the several key benefits that they offer.

The key benefit is the improvement in productivity brought on by mobile apps, as they provide the right information to the field force, allowing last minute changes, reducing travel time, time spent in commuting, and administrative time. In a report by Forrester, 75 percent of early adopters consider increased workers productivity as prime benefit of deploying mobile applications.

Mobile apps can help speed up office functions, since the field force can complete paperwork on-the-spot. Like in case of a research organization, where time is critical, mobile applications are immensely useful in letting the surveyor feed the responses directly in the application rather than first getting the questionnaire filled and later feeding it on a PC/laptop. Mobile applications not only give faster results, but also ensure authenticity of results, because the organization can real time track the geographical location of a surveyor.

Mobile apps also improve the overall experience of the way customer and employees interact. Providing quick response and resolution to customer problems, leads to customer delight, while employees feel empowered due to flexibility they get and being able to serve customers more efficiently. In an instance, where a service engineer is has closed a request, he capture the audio and video of customer on his feedback regarding the quality of service.

A mobile application connected with an enterprise’s CRM, gets updated with customer’s feedback in real time. If a corrective action needs to be taken, customer service team can take control of situation, without any delay. Further, a mobile application can be connected to inventory management system, which gets automatically updated for the spare part the service engineer has consumed, resulting in better inventory planning.

Different users will need different apps based on their needs. There is no specific application that can suit every business need but there are underlying application frameworks that are available for a specific function/process within an organization, like field force automation, service ticket management and data collection management etc. The framework not only enables quick adaptation for that organization’s workflow, keeping the complexities at a bay but also enables faster roll out of subsequent versions.

Enterprise mobility has become a competitive requirement today. Companies are increasingly deploying innovative mobility solutions to propel their business growth, improve competitive advantage and boost productivity.

By Himanshu Khanna, head – Enterprise Product Development, Tata Docomo Enterprise Business

2 Comments

  1. sonu kumar jha says:

    this article so knowledgeable of tata users i have not more things to say but article is so good

  2. we are disconnecting all tata docomo connections from our company.
    Due to cheque was submitted on 15th september 2014 and cheque is going to credited on 25th of september 2014 (as per customer care executive) and connection was also not activated. every month this is the issue.
    If tata docomo is really intrested in doing business kindly solve the problem of compalin NO:- 4336333 in priority basis.
    Otherwise we will mail same communication to higher authority of tata docomo also.

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