ZTE now has 5% of global smartphone market

ZTE shipped 11.5 million smartphones in the second quarter, vaulting the maker of Grand S and Grand Memo to the fourth position globally with 5 percent market share, according to Strategy Analytics.

In terms of number of handsets, the year-on-year increase of handset is close to 80 percent and this increase is due to the company’s commitment to design excellence and customer satisfaction.

ZTE is planning to strengthen its position in the global smartphone market by focusing on 4G, high-end devices, and phones based on newer platforms such as Intel chipsets and the Firefox OS.

ZTE began its strategy revamp in mobile devices in 2011 and the company has evolved its product lineup, offering flagship devices such as Grand Memo, Grand S, N986 and U988s for the high-end market, and diversifying from lower-cost products such as ZTE Blade and ZTE Skate. The company has one of the industry’s most comprehensive range of Android products, featuring devices with 4-inch, 5-inch and 5.7 inch HD displays, in addition to 5 megapixel, 8 megapixel and 13 million megapixel cameras.

The company’s collaboration with Intel and Firefox will help ZTE to take advantage of the growth in the non-Android segment of the global smartphone market.

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