XOLO Introduces BLACK, a 4G Smartphone for Rs 12,999

XOLO-Introduces-BLACK,-a-4G-Smartphone-for-Rs-12,999XOLO today launched the first device under its online sub brand- BLACK, a 4G smartphone to be available exclusively on Flipkart for Rs 12,999 starting 13th July, 2015.

With BLACK, XOLO aims to create the best ‘experience-value’ proposition that resonates with the tech savvy online audience. The new flagship device from XOLO, features 5.5 inch, Full HD OGS IPS display with a pixel density of 401 PPI, blending seamlessly to the rounded edges with softer curves for a smooth and natural grip.

Wrapped in Corning Gorilla Glass 3 on both sides BLACK offers reassuring toughness and superior resistance to damage and fingerprints.

The oleophobic coating at the back provides extra resistance to fingerprints and grease while giving a luxuriously smooth feel. At just 7.3 mm, BLACK is a perfect blend of stunning looks and easy handling.

Launching BLACK Smartphone, Vishal Sehgal, co-founder & director, LAVA International said, “With every product under BLACK, we aim to deliver a fresh design approach with future ready technology that is backed by full potential of the hardware, complemented with our proprietary customised software platform- HIVE.”

The dual rear camera module in BLACK uses a combination of 13 MP and 2 MP camera set-up, which has been precisely engineered for best-in-class imaging experience. The two cameras on the rear side of BLACK work in tandem to create unique imaging experiences, including super-fast focus and depth mapping for post-capture image processing.

BLACK by XOLO is powered by the 2nd gen Qualcomm Snapdragon 615 Octa-Core processor with 64-bit CPU architecture and integrated 4G LTE. The device comes loaded with LPDDR3 2 GB RAM, enabling faster app launch, multitasking and lower power consumption.

The 16 GB internal memory is expandable to 32 GB via a unique Hybrid Dual SIM technology. Moreover, BLACK supports USB OTG for additional storage requirement.

The massive 3200 mAh battery of BLACK is further augmented to deliver 20 percent more power, achieved through an intricate load balancing technology, making it enormously efficient and long lasting.

BLACK runs on HIVE atlas, the latest version of XOLO’s proprietary software platform, which not only offers a host of unique feature. HIVE atlas is built on Android v5.0, Lollipop.

BLACK by XOLO comes pre-loaded on the Vodafone network with 1 GB data per month for two months and unlimited Vodafone music for two months. Users can visit over 100 flagship Vodafone stores across key cities for a hands-on experience of BLACK, starting today.

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