Xiaomi’s Global VP Hugo Barra Joins Facebook To Lead Oculus VR

Hugo Barra, a technology veteran and the true global face of Xiaomi, is joining Facebook to lead the social networking firm’s AR and VR activities including Oculus VR.

Both Barra as well as Facebook CEO Mark Zuckerberg posted their respective messages on the social media platform informing about the development.

“I’m excited to share my next adventure as I return to Silicon Valley—in a couple of months I’ll be joining Facebook as VP of virtual reality (VPVR!) and lead the Oculus team,” said Barra.

He had quit Xiaomi early this week.

“Hugo shares my belief that virtual and augmented reality will be the next major computing platform. They’ll enable us to experience completely new things and be more creative than ever before,” said Zuckerberg in a Facebook post. “Hugo is going to help build that future, and I’m looking forward to having him on our team.”

However, Oculus is not going to be a smooth journey for Barra. The company, after being taken over by Facebook in 2014, has been struggling to bring out a mass product. Facebook is also working to bring out a standalone VR device that can work independent of a smartphone or computer but the days are yet to come.

So, Barra, at present stares at another startup, or an established firm with a startup like situation. He has his task cut out to make the team work.

“That will be my mission at Facebook and I look forward to building the future of immersive technology with Mark Zuckerberg, Brendan Trexler Iribe, Mike Schroepfer, and the visionaries in the Oculus team,” Barra wrote in his Facebook post.

Barra joined Chines smartphone startup Xiaomi in 2013 from Google where he worked in Android OS development team. And in this three years, next to CEO Lei Jun, Barra was the man people associated Xioami with, and he played crucial role in establishing the Chinese brand in competitive markets like India and the US. When he left Xiaomi, Barra along with its India team headed by Manu Jain made India the largest market for the company and touched revenue of $1 billion.

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