WhatsApp To Run Ads Now But With Your Permission!

WhatsApp-logoIn a significant development, WhatsApp today announced it will integrate with other ‘businesses’ to offer customised solutions to its billion plus users. What it means is the world’s largest messaging app will now run ‘ads’ on its platform.

“We want to explore ways for you to communicate with *businesses* that matter to you too,” WhatsApp wrote in its official blog.

“In the future, we will explore ways for you and businesses to communicate with each other using WhatsApp, such as through order, transaction, and appointment information, delivery and shipping notifications, product and service updates, and marketing. For example, you may receive flight status information for upcoming travel, a receipt for something you purchased, or a notification when a delivery will be made. Messages you may receive containing marketing could include an offer for something that might interest you,” the app’s new policy guidelines read.

The ‘ads’ could be in the form of some information from the users’ bank, other merchants or airlines. “

“Whether it’s hearing from your bank about a potentially fraudulent transaction, or getting notified by an airline about a delayed flight, many of us get this information elsewhere, including in text messages and phone calls. We want to test these features in the next several months, but need to update our terms and privacy policy to do so,” WhatsApp clarified in the blog.

However, it also categorically said that there will be no third party ads on its platform.

“We still do not allow third-party banner ads on WhatsApp,” it added.

The messaging app that got acquired by Facebook said the firm is modifying its ‘terms and conditions’ and ‘private policies’ to integrate the said businesses and offer the solutions to its customers.

“Today, we’re updating WhatsApp’s terms and privacy policy for the first time in four years, as part of our plans to test ways for people to communicate with businesses in the months ahead,” it said.

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