What’s Micromax Doing With Intel Security?

Micromax is going to announce something big next week. The homegrown consumer electronics company is forging a partnership with Intel Security, or the erstwhile McAfee, and both the firms are going to make a joint announcement next week.

The announcement is expected to be jointly announced by Micromax co-founders including Rahul Sharma and Intel Security senior Vice President and general manager Christopher Young.

The announcement appears to be significant because of the presence of Chris Young, who along with TPG, bought Intel Security from Intel last September. Intel Security, earlier known as McAfee, will again be known by its older and more popular name, once the deal closes in the 2nd quarter of this year. Chrish Young is also designated as the next CEO of McAfee.

For him, closure of the deal and realignment of the business makes more sense than attending for a joint announcement with a company that has hardly any requirement for security solutions. This creates an impression that something big is coming our way.

Though much details about the partnership is not known, it is expected that the next series of products from Micromax, that includes smartphones as well as laptops, will be shipped with pre-installed Intel Security solutions.

It is also expected that Intel Security may offer its security solutions for Micromax’s yet-to-be-launched connected devices. The smartphone company has been struggling for over a year now to create a differentiation for itself in the crowded Indian market. In the last one year the Chinese phone makers have dominated the Indian smartphone business and their Indian counterparts are now pushed to the edge. According to a latest report by IDC, none of the Indian smartphone makers make it o the top 5 list for the December quarter. Its becoming a fact now that unless the homegrown mobile phone guys do something disruptive to create a niche for themselves, survival may become a challenge.

Micromax, perhaps, trying to create its niche in the connected device space. Stay tuned. We will keep you updated.

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