Voot Takes On Amazon Prime, Netflix With 18 New Web Series

The Indian OTT (over the top) content market is all set to become fiercer with VOOT announcing its aggressive strategy for on-demand videos. The Viacom owned content player has announced bringing 18 multi-lingual webseries that would pose a serious threat to Amazon Prime and Netflix – the two most popular prime video on demand platforms in India.

“There is a serious demand for original content in local languages – be in Hindi, Tamil, Kannada or other languages,” Sudhanshu Vats, Managing Director of Viacom 18 told TeleAnalysis. “Also, with data prices at all time low and smartphones getting cheaper day by day, we see video-on-demand to grow significantly in the coming times.”

In the recent times Indian telecom operators like Vodafone and Airtel have partnered with Amazon Prime and Netflix to offer these OTT services as a bundled offer. Viacom 18, however, has its partnership with Jio, its parent company.

The company has also boosted up its technology deployments in to the platform. It has used Google Watch in the platform which helps searching for content in VOOT easier for consumers. Also, all videos on VOOT will come with Dolby sound integrated in to it.

Viacom 18 has also set up a etchnology engineering center in Bangalore specific to cater VOOT.

Besides an eye on taking on Prime and Netflix in India, the company is also planning to enter the UK market in November this year. It has partnered with a UK telecom player for the same.

“We have a huge Indian diaspora in the UK, and we see a big opportunity for VOOT there,” said Monica Shergill, Digital Content head at the Viacom 18.

The 18 VOOT originals will cater to multiple story genres like Psychology, Mystery, Sports Biopic, Comedy, Drama, Thriller, Politics, History, Crime and Suspense amongst others. Some of its webseries that the company showcased during a star-studded evening in Mumbai included Barefoot-11, a show written by Javed Akhtar, ASURA – a crime thriller, Its Not That Simple – season 2, casting Swara Bhaskar, Sumit Vyas, and Law & Honour- a legal drama.

Some other similar shows include Jamtara, based on cyber crime stories bassed out of Jamtara, a place in Jharkhand; X-Ray – stories based on Satyajit Ray’s writings and ‘Woh Kala Ladka’ – a grossly dark skinned boy who wanted to be a TV anchor.

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