Vodafone UK adds 5 lakh 4G LTE customers

Vodafone UK has added 5 lakh 4G customers on its Red 4G LTE plans in just six months.

The company has rolled out Ultrafast 4G LTE in 208 cities, towns and districts across the UK and customers can access ultrafast 4G on average using twice as much data as 3G customers.

Vodafone ultrafast 4G brings entertainment content to life whether at home or on the go, offering music and sports lovers a choice of access to either Spotify Premium or Sky Sports Mobile TV. That’s more than 20 million tracks from the world’s best known streaming music provider; or the best in live action football from across the Premier League and Championship as well as tennis, cricket, golf and rugby.

The choice of great entertainment comes on top of Vodafone Data Test Drive for the first three months, double Vodafone’s standard data allowances and now come with an additional 1 GB for the length of the contract, plus unlimited calls and texts.

Customers are taking full advantage of Vodafone’s data allowances and ultrafast speeds by using on average twice as much data as those on 3G, with those signed up to Spotify Premium or Sky Sports Mobile TV using even more. 4G customers are also on average doing twice as much music and video streaming, video calling, online shopping and online banking. Vodafone has also revealed that 4G customers used 300 Tb of data during December 2013 alone.

Business customers are enjoying the flexibility of Vodafone’s free data sharing SIM included in their 4G Red plans. Customers on business 4G Red plans have increased their data usage by around 1 GB – that’s over twice as much as 3G Red plans. Their 4G plans have also been boosted with an extra 1GB of data for the length of the customer’s contract.

In the last few months, Vodafone has started to expand its ultrafast 4G coverage to a further 115 towns and districts across the UK, including parts of Gateshead, Newbury, Rotherham, Slough, Solihull, Sunderland, Stockport, Sutton Coldfield, Walsall and West Bromwich.

It has continued to expand its existing ultrafast 4G coverage in Birmingham, Bradford, Coventry, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, Manchester, Newcastle, Nottingham and Sheffield and more than 80 towns and districts in and around London and the South East.

Ultrafast 4G coverage is now available to 36 percent of the UK population. The rollout of ultrafast 4G services is part of more than £900m Vodafone is spending on its network across the country this year. That investment comes on top of the £802m that Vodafone spent acquiring the widest portfolio of mobile spectrum in last year’s auction of new capacity by Ofcom. Vodafone is targeting indoor 4G coverage across 98 percent of the UK population by 2015.

“Jeroen Hoencamp, CEO, Vodafone UK said, “It’s particularly exciting to see how the nation is embracing 4G in their everyday lives. Now people in more towns and districts can enjoy Vodafone ultrafast 4G and get closer to the action with our great entertainment packages. So, the question for even more people now is: which do you want – music or sport?”

” 4G is also proving a big hit with our SME customers such as NearDesk and Fulham FC where high speed downloads, HD video and video conferencing are driving productivity. 4G is quickly changing the way the UK works. It’s making a huge impact on our Corporate and Public Sector customers who really see the value of 4G connectivity,” added Hoencamp.

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