Vodafone Spends Rs 150 Cr in AP Circle, Adds 1,300 sites

Vodafone-Spends-Rs-150-Cr-in-AP-Circle,-Adds-1,300-SitesVodafone India has invested over Rs 150 crores on ramping up network and distribution in AP circle (Andhra Pradesh and Telangana) in FY 2014-15.

Pursuing an accelerated growth strategy, Vodafone has expanded its network footprint by adding over 1,300 new sites across the region. With this expansion, Vodafone now reaches out to customers in over 12,650 towns and villages in AP circle.

Rohit Tandon, Business Head – Andhra Pradesh & Telangana, Vodafone India said, “Our investments over the past year have been directed at putting in place a network that our customers can rely upon, especially in the rural belt. Also, we have been expanding retail and distribution network to get closer to customers across urban and rural geographies. The growing popularity of smartphones has led to a rise in demand for high speed data services. We see tremendous potential in this area and have been taking the lead in democratizing data by hand holding customers on the ease and benefits of mobile internet usage.”

“We remain committed to continue investing in bringing the best in class, innovative, relevant, products and services to win customer delight in AP and Telangana,” added Tandon.

Having set up one of the largest networks in the circle, Vodafone now has over 9,500 2G sites in AP and Telangana circle covering over 95 percent of the region’s population. Vodafone through an intra-circle roaming arrangement with other operators is also ensuring a seamless 3G roaming experience for its customers and reaches out to additional 390 towns and villages.

Vodafone has been taking a series of ground level activities to increase awareness and adoption of data services. This has resulted in data revenues rising significantly at a growth rate of 60 percent Y-o-Y. Data now contributes 11 percent of total service revenues in AP circle.

Presently, Vodafone has more than 1200+ retail outlets in AP circle, including 42 Vodafone Stores (VS), 240 Vodafone Mini Stores (VMS) and 864 ADVMS (rural mini stores). Over the past 12 months, Vodafone has added 12 VS and 100 VMS in the region. As part of its initiative to offer an unmatched retail experience to its new age customers in AP and Telangana, Vodafone has also been launching Global Design Retail Stores.

Today, Vodafone has 14 Global Design Retail stores in the region and whether it is Manchester in UK or Hyderabad, these stores offer an engaging and uniform customer experience.

Vodafone is also the only telecom services provider in the country to set up physical presence even in 500 plus population towns, through the iconic Vodafone ‘Laal Dukaan’.

Over and above its retail presence, Vodafone also offers customers an opportunity to connect with the brand through a robust customer service call centre platform, the simple and convenient My Vodafone mobile app, and Vodafone Web Chat.

Besides multiple on-going schemes and customised tariff plans, some of the more notable introductions from Vodafone have been the launch of M-Pesa, a mobile banking and payment solution that has seen high affinity amongst migrant population in the city and Vodafone Angel Stores entirely staffed and run by women employees. Vodafone M-Pesa was launched in April 2014 in Andhra Pradesh and currently has 4500+ agents in AP & TS and a customer base of 76,000.

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