Vodafone slashes mobile internet charges by 80 percent

Vodafone India has announced a massive 80 percent price cut in mobile internet charges across the country before Diwali.

This rate would be applicable from November 1, 2013 for all pre-paid and post-paid customers on 2G on a ‘Pay as you Go’ (PAYG) basis and is considered to be the most attractive mobile Internet charges across the country.

Post the successful pilot launch in 3 circles – Karnataka, UP West and Madhya Pradesh & Chhattisgarh, in mid-June, this attractive and lowest mobile internet charge is now being rolled out pan India.

The rate cut from 10p/10KB to 2p/10KB will make the internet more affordable for customers who use mobile internet in a limited way. These new PAYG rates, which are the same for both 2G and 3G, are the lowest in market, making them extremely attractive for all customers across the country.

Additionally, when a mobile internet customer roams anywhere in India on Vodafone, he/she is charged like home rates for mobile internet.

Vivek Mathur, chief commercial officer, Vodafone India said, “This 80 percent reduction in mobile internet charges for customers using 2G is an important step in our strategy to drive mobile internet and we are confident that this move will facilitate in faster adoption and better usage.”

As part of its strategy to democratize data, Vodafone has been hand holding customers to use mobile internet and educating current and potential users about how internet can add significant value to them.

The company is also building content partnerships, simplifying pricing, educating retailers and offering choice to customer basis their interests and consumption patterns.

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