Vodafone Partners Jaipur Rugs for Artisan Payments Via M-Pesa

Vodafone-Partners-Jaipur-Rugs-for-Artisan-Payments-Via-M-PesaVodafone India has announced a strategic partnership with Jaipur Rugs, India’s largest rug manufacturer to facilitate artisan payments via M-Pesa mobile wallets.

Jaipur Rugs has close to 40,000 home-based artisans spread across 600 villages and of this around 80 percent of these artisans are women who live in disadvantaged communities of rural India and do not have access to the basic financial services.

The strategic partnership between Vodafone M-Pesa and Jaipur Rugs will address this latent need of the artisans and will provide them the following benefits: Facilitate on time payments; rnable artisans to encash wages from their nearest agent through M-Pesa; and eliminate high risk involved in carrying cash.

Amit Bedi, business head, Rajasthan circle, Vodafone India said, “We see a natural synergy between Vodafone M-Pesa and Jaipur Rugs to offer financial services to the unbanked and the underbank community of India. From process automation to instant and secure transaction, we are confident M-Pesa will bring transformational benefits to Jaipur Rugs and further drive financial inclusion by empowering the rural community with extensive and transparent financial capabilities.”

Nand Kishore Chaudhary, founder, Jaipur Rugs said, “We are very elated to join forces with Vodafone for this first of its kind initiative for weaving community of rural India. This will not only mitigate the cash transaction risk but also save many of our resources. It will also encourage our weavers to develop a habit of saving. I am very happy to have Vodafone on-board in our journey of transforming lives in the grassroots’ community.”

In Rajasthan, Vodafone M-Pesa was launched in July 2013. The service has reached out to 195 tehsils in 34 districts through a network of 7,000 authorized agents and 255 Vodafone exclusive stores, in Rajasthan, including Jaipur.

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