Vodafone Idea’s Financial Literacy Program ‘Jaadu Ginni Ka’ Eyes 13 Mn Beneficiaries By 2020

Jaadu Ginni Ka, a financial literacy program started by Vodafone India Foundation, the CSR arm of Vodafone Idea and Learning Links Foundation, Friday celebrated one year of its completion. During the celebration the program announced to educate 13 million Indians in next two years.

Since the launch of the programme last year, ‘Jaadu Ginni Ka’ has reached out to more than 3.8 million beneficiaries – with almost half of them being women – across 16 states, and has positively impacted their lives by helping them take more informed decisions.

Launched in May 2018, one of the largest awareness programmes on financial literacy – Jaadu Ginni Ka, aims to educate Indians on financial literary and help them come under the ambit of financial inclusion.

Hon’ble Vice President of India, Shri Venkaiah Naidu, the Chief Guest at the celebrations held in Hyderabad, awarded the certificate of completion to beneficiaries and master trainers. The Vice President spoke about the importance of making all citizens financially secure and noted how financial literacy and inclusion were important steps in that direction.

‘Jaadu Ginni Ka’ programme comprises of useful real-world topics such as basic financial concepts, borrowings, investments, financial planning, digital financial tools etc that can significantly help underserved sections of the society. Developed in consultation with leading financial experts, Jaadu Ginni Ka content is published in 10 Indian languages and is available as a free download for Android devices.

Government of Andhra Pradesh’s Mission for Elimination of Poverty in Urban Areas (MEPMA) has partnered the program and set a target of training 2 million Self Help Group (SHG) members across Andhra Pradesh. Thus far, 200,000 master trainers have graduated from the ‘Jaadu Ginni Ka’ program and started cascading it amongst communities and end beneficiaries.

Speaking about the program, P. Balaji, Director, Vodafone Foundation, said, “Vodafone Idea strongly believes in giving back to the society and this is firmly embedded in our mission statement. Our focussed CSR initiative, ‘Jaadu Ginni Ka’, is aimed at promoting financial literacy amongst citizens, especially women in India. Last year, we kicked off the program in Andhra Pradesh through our partnership with the state Govt.’s MEPMA and have already trained 200,000 master trainers who are cascading the benefits to millions of people in the state. It is our honour to have the Hon’ble Vice President of India to bless this program and award the certificates to the trainers and beneficiaries.”

Vodafone Idea’s CSR programmes touched nearly 8 million people in 2018-19 and the company aims to reach out to an additional 10 million people by 2020 through a range of transformational programmes in education, health, livelihood improvement.

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