Vodafone Augments Network & Distribution in Mumbai, Spends Rs 1,000 Cr

Vodafone-Augments-Network-&-Distribution-in-Mumbai,-Spends-Rs-1,000-CrVodafone India has invested over Rs 1,000 crore in FY 2014-15 for Mumbai circle to augment 2G and 3G network and distribution.

Pursuing an accelerated growth strategy, Vodafone has expanded its network footprint by adding over 1,200 new 3G and 2G sites across Mumbai in the past 12 months. During this period, Vodafone has increased its exclusive retail footprint by rolling out 7 Vodafone Stores and 27 Vodafone Mini Stores.

In the last 12 months, Vodafone has added 9 lakhs+ subscribers to have a cumulative subscriber base of 8 million in Mumbai. On data front, Mumbai has a total of 4.7 mn+ data users which contributes around 25 percent of total service revenue.

Already the preferred mobile services provider in terms of subscriber base, revenue market share and retail touch points, Vodafone has been focusing on closer engagement and enhancing customer experience in an endeavor to be future ready. With this ramp up, Vodafone has further extended its leadership in Mumbai in terms of network coverage, subscriber base, retail footprint and revenue market share (RMS).

Expressing pride on Vodafone completing two decades of commitment to Mumbai circle Ishmeet Singh, business head – Mumbai, Vodafone India, said, “We have won the hearts of our customers by pursuing a continued and consistent customer centric strategy to bring the best connectivity solutions to our valued customers. We remain committed to continue investing in bringing the best in class, innovative, relevant products and services to win customer delight in the years to come.”

Having set up one of the largest networks in the circle, Vodafone now has 5000+ 3G sites in Mumbai circle. Specifically to spread awareness and increase adoption of mobile internet, Vodafone has been hand holding customers through on ground engagement and education initiatives. 3G has shown tremendous uptake and has been growing at 44 percent Y-o-Y.

Presently, Vodafone has more than 202 retail outlets (largest and exclusive) in Mumbai. Over the past 12 months, Vodafone has launched 10 Global Design Stores in Mumbai, as part of an initiative to offer an unmatched retail experience to its new age customers. Whether it is Manchester in UK or Mumbai, Vodafone Global Design Stores offer a uniform customer experience.

Over and above its retail presence, Vodafone also offers customers an opportunity to connect with the brand through a robust customer service call centre platform, the simple and convenient My Vodafone mobile app and Vodafone Web Chat.

Besides multiple on-going schemes and customised tariff plans, some of the more notable introductions from Vodafone have been the launch of M-Pesa, a mobile banking and payment solution that has seen high affinity amongst migrant population in the city and Vodafone Angel Stores entirely staffed and run by women employees.

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