UAE to launch Mobile Number Portability

The Telecommunications Regulatory Authority (TRA) has announced that licensees, Etisalat and du are ready to launch the Mobile Number Portability Service in the United Arab Emirates through opening the central system.

The TRA gave both operators a deadline to prepare their commercial offerings and sales channels to start with the actual transfer for subscribers’ starting December 30, 2013.

Subscribers will now be able to switch service provider whilst keeping their existing number and the network code.

In line with TRA’s commitment to promoting greater levels of competition in the UAE mobile operator market, and improving the level of service available for consumers, the MNP service will provide consumers with the ability to choose between providers.

It is considered an effective service that is intended to promote further competition in mobile communications in the UAE as the mobile phone subscribers will be able to keep their original phone numbers if they wanted.

Consumers in UAE have shown great interest in buying mobile phones. Currently, the UAE has a mobile phone penetration rate of 181 percent and a smartphone penetration rate of 73.8 percent. There is no doubt that the availability of MNP will enhance competition in the local telecommunications market immediately.

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