Thomson To Set Up TV Manufacturing Facility In Noida

French television brand Thomson, which had entered India through an exclusive partnership with Flipkart, is planning to invest Rs 150 crore to set up a new television manufacturing facility in Noida in January 2019.

Thomson launched its series of 3 smart TVs during April 2018 and in the last 8 months has launched a series of SKU’s including upgraded versions. Selling over 30,000 smart tv’s in 45 days which averages up to 5,000 units per week. The brand has make a mark in the affordable TV segment.

Within 3 months of its launch Europe’s leading consumer appliance brand, has pushed all paddles to penetrate the Indian electronic consumer market. From expanding its manufacturing capacity to introducing an all new UI ” My Wall” in its Pro Series of 32 and 40 Smart Tv’s within 2 months of it’s launch in India and recently launching its non-smart range of Tv’s, the brand promises to give the consumer a 360 degree experience.

Having used its biggest challenge of not going on-the shelf through retail distribution due to arm-twisting by the biggies the brand has completely turned around the market, instead making its exclusive online sale with Flipkart as the biggest opportunity and  making itself available in over 14 thousand pin codes across the country.

The company now plans to enter the premium segment of 4k televisions and plans to launch its new premium TV models, bigger than the already existing models. The company has aggressive plans to give a very serious competition to other existing online players, as well as the new entrants.

According to Mr. Avneet Singh Marwah, CEO, SPPL (exclusive brand licensee of Thomson in India) said that they are planning to target around 10 per cent of the market share by 2022 from its current market share of 3 per cent. He further added “Seeing the current scenario, the next five years belong to the affordable category brands (like Thomson TV) and these brands will take over the market share of the top three multinationals in the next five years,”.

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