Thaddeus Arroyo to lead Iusacell

Thaddeus-Arroyo-appointed-CEO-lusacellAT&T today named Thaddeus Arroyo to lead Iusacell as its chief executive officer.

Arroyo, a 19-year AT&T veteran, will lead a Mexico City-based team dedicated to a successful transition for Iusacell customers and employees.

“We’ll begin work immediately to bring more wireless competition and improved mobile Internet service to Mexico,” said Arroyo.

“We’re also excited to begin working on our plans to create the first-ever North American Mobile Service area covering more than 400 million consumers and businesses in Mexico and the United States. We look forward to bringing the benefits of AT&T’s technology and resources to Mexico and contributing to the country’s bright economic future.”

Iusacell’s former CEO Adrian Steckel will assist Arroyo with the integration of Iusacell into AT&T.

“I’m grateful for Adrian’s past leadership of Iusacell and look forward to working closely with him and the rest of our new colleagues as we enhance and expand our service to provide customers with more wireless choices and more competition,” said Arroyo.

Previously, Arroyo served as president of AT&T Technology Development. He has successfully advanced AT&T’s technology innovation strategy to become an innovation-fueled organization focused on creating new value and velocity for AT&T’s business, customers and partners.

Under Arroyo’s leadership, AT&T has won numerous awards for the innovative application of technology to transform business models and improve the customer experience. Individually, he has also been recognized for his contributions to the technology industry through thought leadership, innovation, and creativity in planning and technology deployment.

In addition, Arroyo has held numerous senior executive positions with the company, including CIO of AT&T, CIO of AT&T Mobility and CIO of Cingular Wireless.

Previously, Arroyo was senior vice president of product marketing and development at Sabre, a leader in software solutions for the travel industry.

He holds a BA in Mathematics from the University of Texas at Arlington (Texas) and an MBA from Southern Methodist University in Dallas, Texas.

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