Telefonica to launch m2m Global Channel Partner Programme

Telefonica announced the next phase in the launch of its m2m Global Channel Partner Programme in order to reinforce its position in the m2m world.

The Programme enables Telefonica to extend the reach of its offering by partnering with the key players in the m2m value chain such as device manufacturers, solution providers and distributors. With this move, the company is looking to fully address the managed connectivity opportunity which, according to industry analysts, will represent 11.6 billion euros in 2016.

This m2m partner ecosystem allows Telefonica to approach the market in collaboration with its partners, who enrich Telefonica’s offering with their solutions and who generate a multiplier effect in terms of scale. The Programme will also enable Telefonica to identify the most successful m2m service providers that could become Telefonica’s vertical solution partners in the future.

Telefonica first launched this programme in the USA, working with companies who want to expand to other markets where Telefonica has a strong presence. More than 80 partners enrolled in less than 7 months. Telefonica is now extending this initiative globally starting with Europe before rolling out to other markets.

“We are really pleased with the success of the partner programme in the USA. It gives us a richer portfolio of m2m solutions to sell our customers. Now we are deploying our Global Channel Partner Programme in Europe as well. We’ll continue moving forward by developing the programme in other Telefonica regions and adding more Telefonica’s products to our portfolio, using the same proven partnership model”, says Rafael Garcia Meiro, Telefónica Digital’s Global Partner Sales Unit Director.

“90 additional companies are already in the process of being part of our Channel Partner Programme and the objective for 2014 is to enrol a total of 250 partners,” added Meiro.

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