Telecom renamed as Spark New Zealand

The company that for the past 27 years New Zealanders have known as Telecom has today changed its name to Spark New Zealand.

Simon Moutter, managing director says the decision marks the latest and biggest step in the company’s transformation over the past 18 months, reflecting huge industry changes and global shifts in communications technology.

Moutter says the change to Spark is not about dismissing Telecom’s heritage, but rather about building on it and taking it into the future.

“We know many of our long-standing customers are happy with the Telecom brand. That’s fantastic, and these customers are hugely important to us. As Spark, we’re absolutely committed to continuing to deliver and improve the services our current customers value while also building a business that will keep them at the cutting edge of global technology,” added Moutter.

Another big part of the brand change is the company’s medium-to-large business and IT services division, Gen-i, becoming Spark Digital.

Spark Digital will provide our customers with ready access to leading infrastructure, capabilities and skill sets as they meet the demands of an increasingly globalised, connected and mobile customer base.

“Today, technology is a vital part of all our lives and businesses – allowing us to do amazing things we wouldn’t have thought possible even a few years ago. As Spark New Zealand we’re determined to deliver for our customers and for the future of New Zealand,” said Moutter.

Moutter said that Spark would be announcing a number of exciting new initiatives over the coming weeks and months, and that the first of these – which begins tomorrow – was  simply about saying a big ‘thank you’ to its existing customers.

The Spark Thanks reward programme has been designed around what Spark customers have told the company they love: music, movies and technology. The programme will offer customers discounts on movie tickets, and early access to and discounts on concert tickets, through strategic partnerships with premium brands Event Cinemas and Live Nation. Moutter said more partnerships and associated customer benefits would be announced in the coming weeks.

In the build-up to the launch of Spark Thanks, an ‘ATM’ machine has been travelling around New Zealand dispensing ‘thank you’ gifts to Spark customers.

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