Tata Docomo launches Endless Music service

Tata Docomo today launched yet another innovative value added service- Endless Music.

In an industry first initiative, this value added service will be available to all Tata Docomo prepaid GSM customers through electronic voucher distribution (EVD). Endless Music service will be available for both basic and smartphone users. All that a customer has to do is to visit any Tata Docomo retail partner outlet and recharge with the select denomination. EVD will be available across over 5.5 lakh retailers pan India.

At the launch of this service, Rishimohan Malhotra, head – VAS Marketing, Tata Docomo said, “The launch of Endless Music service via EVD is in keeping with Tata Docomo’s tradition of transparent transactions and customer satisfaction which shall meet the individual needs and requirements of our consumers. Through this service which is NON auto renewable, Tata Docomo aims at changing the way music is sold and consumed thus reinventing the way our customers experience music.”

“Offering Endless Music service via the retail model is a diverse strategy to ensure better adoption and long-term service usage. Through this service, Tata Docomo is also giving its retailers an opportunity to better engage with end-consumers to further understand their needs and preferences,” added Malhotra.

With a validity period of 30 or 60 days, customers in Mumbai will have to recharge with RC48, RC92 or RC131 and dial 59090 (toll free number) to avail the benefits of listening to free 300, 600 or 1000 minutes of music, respectively. The subscription will expire once the minutes are consumed or the validity is over.

Such a model will avoid accidental activations and charges to customers and safeguard their interests in a transparent manner. Available at affordable price points, Endless Music will also enable customers to set their favourite song and as caller tune at additional charges. This service has been launched in partnership with Hungama Mobile, which has one the largest repository of different music genres.

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