Syniverse to support Amazon China

Syniverse is working with Amazon China to support the online retailer’s focus to optimize customer engagement for mobile users.

In a first innovation of its kind for any Amazon region, mobile-only consumers in China are able to register for the service without providing an email address. As a trusted intermediary with over 25 years’ experience serving the mobile ecosystem, Syniverse has been selected to support the growth of Amazon’s mobile-first Chinese customer base through the addition of two-way mobile messaging customer engagement programs.

This is the first time that Amazon will be able to engage with its customers in two-way interaction via SMS. With Syniverse, Amazon can provide a more engaging, personalized experience for mobile customers through keyword campaigns and promotions that enable users to opt in to receive timely, relevant offers alongside traditional push notifications and messages.

The Syniverse solution will enhance the sophisticated Amazon recommendation engine that allows registered users to opt in and manage their preferences for how they receive notifications. With Syniverse, Amazon will be able to further tailor its communications and deliver hyperpersonalized messages including flash site sales and event notifications, special promotional offers to targeted customers, and subscription-based messages that include deal-of-the-day and product recommendations.

“As the mobile channel increases in importance, brands and consumers alike are demanding more from the user experience,” said Alfred de Cardenas, president, Enterprise and Intelligence Solutions, Syniverse.

“With Syniverse’s two-way engagement solution, Amazon is future-proofing its business through enhanced customer engagement for a mobile-first audience with a reliable, secure solution that delivers rich engagement to the right user, via the right mobile channel, at the right time, resulting in deepened customer touch points that can increase loyalty and revenue while promoting and protecting the Amazon brand,” added Cardenas.

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