Syniverse implements Direct Operator Billing for KPN

Syniverse has implemented Direct Operator Billing on Google Play for KPN Group, a telecommunications and information technology service provider.

Syniverse Direct Operator Billing solution has allowed KPN Group to roll out a simple and secure payment option to customers with Android phones while opening a new revenue stream from mobile content billing.

“KPN prides itself on delivering the best possible levels of service and convenience to customers, and the availability of Google Play direct billing, powered by Syniverse, is an important step in delivering on this,” said Bjorn Jeurissen, vice president, Wholesale Mobile, KPN Group.

Android has become immensely popular with mobile users, and by providing a simplified and streamlined Google Play shopping experience for them, we offer a strong value proposition added Jeurissen.

End users are increasingly looking for a more secure, seamless and convenient way of paying for mobile content compared with credit and debit card purchases or premium SMS.

Morten Brogger, chief sales Officer, Syniverse said, “With Syniverse Direct Operator Billing, KPN customers with Android handsets will be able to purchase content on Google Play, including apps and games, through a simple, seamless payment process that adds the charge to their mobile phone bills.

Deploying this purchase process has the potential to deliver greatly enhanced transaction completion rates and gives mobile service providers like KPN stronger roles in the rapidly growing mobile content market, which is expected to grow to $65 billion by 2016, according to Juniper Research added Brogger.

Syniverse Direct Operator Billing for mobile applications, content and Internet services provides a single interface to operators’ billing systems, allowing them to charge end users for application and content downloads directly to a mobile phone bill or pre-paid balance.

This approach delivers a more seamless purchase process and greatly increases transaction completion rates. Because the solution serves the requirements of both pre-paid and post-paid users, it offers an ideal approach to complement convergent service strategies and ensures mobile service providers can create a more valuable role for themselves in the mobile content value chain.

“Direct operator billing provides a huge opportunity for mobile service and mobile content providers to differentiate themselves by offering a more compelling user experience and greater customer convenience,” Brogger said.

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