Siemens Enterprise Communications renamed as Unify

Siemens Enterprise Communications has been renamed as Unify and will focus on communications software and services.

Unify has set out to change the way companies communicate and collaborate, helping them spend less time orchestrating work and more time doing it.

Unify said significant forces were reshaping the communications and IT industries like the consumerization of IT, bring your own device (BYOD), the role of millennials and the impact of “anywhere workers,” essentially defining a new way to work.

The launch of the new brand builds upon significant momentum and market recognition gained from the company’s unveiling of Project Ansible in June 2013. Project Ansible is a new communications and collaboration platform that leverages secure, dynamic collaboration, universal content aggregation, and a consumer-like, single-pane-of glass experience that drives adoption and seamless integration into business processes to enhance business performance.

“Unify is uniquely positioned to lead our customers and the industry toward the emergence of a new way to work that will transform how enterprises communicate and collaborate, where technology will amplify the collective effort of information workers, energize teams and processes, and enhance business performance,” said Hamid Akhavan, CEO, Unify.

“Our new brand brings to life our vision, backed by dedicated employees around the world, a strong partner community, and an unwavering commitment to help our customers and more than 45 million users find positive returns on their technology investments. Our customers are incredible, our history is enviable, and our future as Unify is unstoppable,” added Akhavan.

In addition to re-introducing the business as Unify, the company outlined additional details about Project Ansible, a secure and engaging communications and collaboration platform first debuted to wide acclaim from customers and analysts in June 2013.

Based on strong interest from customers, partners and carriers, Unify announced that it has accelerated the timeline of the platform with customer deliveries expected to begin in July 2014. The platform will be first available as a cloud-based, SAAS (software as a service) offering that would complement OpenScape solutions from Unify, and corporate telephone systems from peer competitors.

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