Samsung slips to No 3 in Bangladesh smartphone market

Samsung has slipped to number three position in Bangaldesh smartphone market according to CMR’s Bangladesh Quarterly Mobile Handsets Market Review, 2Q CY 2013.

The demand for smartphones has increased significantly amongst Bangladesh consumers, and the segment exhibited an impressive growth of 197 percent in Q2 2013 over Q1 2013. Symphony Mobile leads the smartphone market with 54.6 market share, followed by Walton with 12.8 market share and Samsung with 11.6 market share.

Commenting on the results Neha Shekhawat, analyst, CMR Telecoms Practice said, “Symphony Mobile have grown further in the Bangladesh smartphones segment by adding 14.4 percentage points to their market share quarter-on-quarter, touching 54.6 percent in unit terms during Q2 CY 2013. Launch of new smartphones at various price points has played a significant role in their dominance. This can be a threat to other mobile handset players who position their offerings for niche target groups.”

Bangladesh mobile handsets market recorded shipments of 5.1 million units during the period April-June 2013 according to CMR’s Bangladesh Quarterly Mobile Handsets Market Review, Q2 CY 2013. Feature phones dominated the market with a share of 92.3 percent of total shipments.

The overall Bangladesh mobile handsets market recorded a rise in shipments of 18.7 percent in Q2 2013 vis-a-vis Q1 2013, recovering smartly from a decline of 6.5 percent recorded in the previous quarter.

“Perhaps the smartphones story has started to grow well in Bangladesh too. While the overall mobile handsets market grew only by around 19 percent, smartphone shipments nearly doubled indicating that the future lies in this segment, quite in sync with the global trend,” stated Faisal Kawoosa, lead Analyst, CMR Telecoms Practice.

“This is also good news for the mobile phones industry as smartphones push up the market size in revenue terms, as well improve the profitability of the ecosystem at large. A growing market attracts more and more competition, resulting in better choice for consumers,” added Faisal.

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