Samsung Gear VR To Offer Virtual Reality Broadcasts Of Live Events

Korean tech major Samsung Electronics has joined hands with many partners like UFC, X Games and Live Nation to stream virtual reality broadcasts of many popular sports and music events  live through the Samsung Gear VR platform.

The service called, VR Live Pass on Gear VR, will be available through the Samsung VR app in early June, enabling Gear VR users to watch live entertainment events and performances no matter where they are. In addition, Samsung recently expanded its global presence to 45 countries, enabling more consumers around the world to enjoy the Gear VR platform.

“We are excited to offer Samsung Gear VR users the opportunity to experience their favorite live music and sporting events through our industry-leading VR ecosystem,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “Partnering with these companies to expand our VR services helps us to open up a new gateway of opportunities for fans and demonstrate our commitment to delivering experiences that make the seemingly impossible, possible.”

“We’ve always felt that the potential of combining UFC events with virtual reality would give our fans the ultimate enhanced experience,” UFC Chief Operating Officer Ike Lawrence Epstein said. “We’re excited to partner with Samsung on this game-changing initiative to further revolutionize how fight fans consume our content and live events around the world.”

“The X Games is the premier action sports event that continually provides a platform for athletic progression,” said Tim Reed, Vice President, ESPN X Games. “From never been done tricks to awe-inspiring competition, Samsung’s Gear VR technology is perfect to showcase dynamic action sports to viewers across the world.”

The Samsung Gear VR based Live Pass broadcasts will kick off beginning in June 2017.

Through these partnerships, Samsung will provide fans with a new way to experience live entertainment without the need to physically attend the events.

Gear VR users will be given an unrivaled ‘live pass’ to shows, where they will witness live action shots and extreme close-ups, taking spectatorship to an entirely new level. Samsung Gear VR users will be able to access this content at no cost.

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