Ruckus launches Smart Positioning Wi-Fi Location service

Ruckus Wireless today unveiled the Ruckus Smart Positioning Technology (SPoT) service, the industry’s first Cloud-based Smart positioning location-based service (LBS) that gives carriers/service providers and enterprises the ability to deliver a wide-range of value added services.

Unlike other industry solutions offered to date, Ruckus SPoT combines unique advantages, such as being completely Cloud-based, and offering improved accuracy and performance more cost-effectively.

While other location analytics technologies are proprietary and limited to users that have an on-premises location appliance, Ruckus SPoT is completely Cloud-based and offers APIs for third party developers.

Venues with Ruckus Smart Wi-Fi installed do not need any additional hardware to be “Location Intelligent” and can immediately take advantage of third party analytics and mobile application offerings if preferred.

Embedded with a patented Indoor Positioning Algorithm gained from the company’s recent acquisition of YFind Technologies, new and existing Ruckus Smart Wi-Fi access points are now capable of powerful and accurate client positioning for indoor or dense urban environments, where GPS doesn’t always work.

With the skyrocketing popularity of Wi-Fi driven by a new age of Wi-Fi-enabled smart devices, new requirements have emerged for an indoor GPS-like positioning service that uses Wi-Fi to enable value-added services. Though today’s cellular technologies support outdoor location services, they don’t always work well or sometimes even at all indoors, due to the inability of cellular signals to extend into buildings well. Ruckus Smart Wi-Fi coupled with advanced LBS technology is an ideal solution to this problem.

The Ruckus SPoT smart positioning solution includes- SPoT Positioning Engine which pinpoints in real time a user’s location in any indoor environment; SPoT Location Analytics Dashboard which delivers a rich set of client location information; and SPoT Engagement Tools which includes an SDK and a set of APIs to power a new generation of mobile apps. These tools empower developers to build “Location Intelligent” features into a new generation of mobile applications.

“Our innovations in location-based client positioning are driving new opportunities for operators and enterprises to easily leverage their Ruckus Wi-Fi infrastructure to support intelligent positioning services indoors, where people use Wi-Fi most,” said Selina Lo, president and CEO, Ruckus Wireless.

“Our unique Cloud-based service approach gives customers a simple and powerful way to add immense value to their Ruckus Smart Wi-Fi networks, and the ability to easily enable new services. Cloud-based service enablement also allows for instant service provisioning without significant CAPEX contribution,” added Lo.

For public venues — such as airports, convention centers, stadiums, theme parks and cities — Ruckus SPoT provides location-based services for real-time crowd control, provides location-based information to hurried travelers, and provides an intelligent way for travelers to traverse these large areas.

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