Spain based mobile payment and content aggregation firm RGK Mobile has expanded its business in to India and has partnered with three leading mobile operators in India including Bharti Airtel, Vodafone India and Idea Cellular.
Out of the three operators RGK has announced the partnership with Airtel only and announcements regarding the other two operators would follow soon.
The partnership is for direct billing of content that customers buy from their respective service providers. Whatever content the customers buy can now be billed directly to the operators’ system and that will reflect in the customer’s monthly bill. Customers do not need to provide any credit card or banking details with the operator or with RGK Mobile.
Through partnerships with content providers and by creating its own exclusive services, RGK Mobile delivers a diverse range of content—from music and video to games and sports, dating and health, fitness and more, all pre-approved and licensed for individual markets. RGK Mobile offers premium services that free the mobile operator from the burden of generating and managing mobile content, including technical integration, local content licensing, and traffic acquisition.
“We’re excited about our expansion into the major international market that India represents, and even more so to be partnering with a dynamic company like Airtel,” RGK Mobile CEO Roman Taranov says. “Airtel is more than Southeast Asia’s leading telecommunications company—it’s a real force in a vibrant country. We’re very pleased to be part of Airtel’s initiatives for advancing mobile technology by growing the nation’s telecom infrastructure.”
The mobile subscribers can now purchase RGK’s content services in a fully-secure process with just one click—with no forms to fill out or credit information to submit. Subscription requests go directly to the operator’s billing system, leveraging pre-populated subscriber data. This faster and easier process results in significantly higher subscriber conversion.
The partnership is a win-win situation for all the stake holders – RGK and the Indian telcos. The three operators that RGK Mobile has partnered in India represent close to 600 million subscribers and more than RGK’s all other customer base put together. On the other hand, for the Indian telcos, this is another way to retain their customers in the wake of stiff competition and falling revenue after the disruption by Reliance Jio.