Reliance Jio 4G One Step Away From Commercial Launch

Reliance-Jio-Starts-Beta-Launch-of-4G-NetworkThe much awaited 4G services from Reliance Jio has reached its penultimate stage or simply a step away from its commercial launch. The company has started offering the beta version of its 4G services in the first week of March, 2015.

Typically, in beta phase of any launch, a company or a service provider for that matter, offers the service in its entirety but to a closed group.

Reliance Jio had completed the alpha phase of its 4G services by February. During this period, the company completed TSTP (Test Schedule and Test Procedure) for 4G technology in 19-20 circles where it has demonstrated 4G speeds of 29 Mbps to 34 Mbps.

According to industry insiders, the beta launch of Reliance Jio will go for around 40 days whereby all stakeholders (employees and vendors) will test its 4G services. Once the beta phase is completed, Reliance Jio will see whether 4G city coverage is ubiquitous and consumers get desired speed. If the KPIs (key performance indicators) are met and the network is stable, Reliance Jio will go for a commercial launch of network in that city.

In the beta phase, besides the voice and data services, Reliance Jio is testing various applications like Jio Drive which is similar to Apple FaceTime where people can make video calls. In terms of app, Reliance Jio is focusing on various apps be it magazine store, movie store, entertainment store and others. So, with the flick of a finger, one can read magazines, listen to music, watch movies or do video calls.

If everything goes as per plan and the beta launch was successful, the Mukesh Ambani led telecom firm would make the commercial launch of the 4G services by second quarter of FY 2015-16.

Reliance Jio has invested Rs 70,000 crore and the 4G network will cover 5,000 towns and cities accounting for over 90 percent of urban India and 215,000 villages in India. To provide pan India 4G coverage, the company is planning to commission more than 100,000 base stations by end-2015.

In order to provide better service to consumers, the company is planing to automate 4G services by launching a customer portal where prospective consumers can fill in their details and choose their tariff plan from the existing bouquet of services which can be changed as per consumers requirement. To provide convenience, Reliance Jio is planning to deliver 4G SIM cards at customer locations. All these services will be unique from Indian perspective.


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