SMS reduces infant mortality

Mother and Child Tracking System has sent more than 71 lakh SMSes to beneficiaries in January 2014 reducing infant mortality over a period of time.

Regular SMSs are being sent to pregnant women and parents of children to make them aware of the services due to pregnant women/children so that they may get those services. More than 71 lakh SMSs have been sent to beneficiaries in January 2014 alone, health and family welfare minister, Ghulam Nabi Azad stated.

Mother and Child Tracking System (MCTS) has over 10.5 crore pregnant women and children and is a web based service that captures the details of pregnant women and children up to 5 years and tracks delivery of services.

The aim of MCTS is to ensure that every pregnant woman gets complete and quality ante and post natal care and every child receives a full range of immunisation services.

Azad said that the tracking system will help to gather very valuable data from the states on the health schemes and facilities reaching the beneficiaries. This will help to better the facilities and also evaluate them.

Besides monitoring delivery of MCH services to the pregnant women and children, MCTS system will make full use of opportunity to directly communicate with the ANMs, ASHAs and pregnant women and parents of young children on their mobiles.

Over 8.92 crore mobile numbers of beneficiaries have so far been captured and it will also generate awareness about their entitlements under various government programs and schemes.

This facility will be used for: Sending appropriate health promotion messages in voice and text to beneficiaries that are relevant according to the month of pregnancy or age of the child; Transfer of JSY benefits to pregnant women as is presently being done in 121 DBT districts; Transfer of ASHA payments directly into their accounts ensuring that ASHAs receive full range of incentives payment timely and regularly; and Training of ASHAs through an IVR system as per need and requirement.

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