RecoSense Felicitated For Innovative OTT Video Product

Frost & Sullivan has recognized RecoSense as an innovator in the OTT Video New Product Innovation space. The company, which is known for its data intelligent SaaS enabled platforms, was recently awarded with the Índia OTT Video New Product Innovation Award at the recently held 2016 Frost & Sullivan India Best Practices Awards function. It has won the award for its SaaS-enabled platform built on complex Graph Computing, Analytics, and Machine Learning frameworks that can facilitate efficient personalization and customer engagement for rich media content.

OTT video delivery has become imperative for media companies, and thus, it is essential for them to understand the importance of customer engagement with insightful recommendations and content delivery. RecoSense’s platform solves all the problems that media companies face.

Congratulating RecoSense on winning the 2016 ‘India OTT Video New Product Innovation Award’,Vidya S. Nath, Research Director, Global Innovation Center and Digital Media Practice, Frost & Sullivan, said, “There are three inherent problems that exist for an OTT service provider — offering an attractive video library, which is easily searchable; understanding the behavior and likes of their target audience; and keeping them engaged on their site or application as long as possible. RecoSense’s service helps solve some of these challenges as it offers a customizable platform that helps in effective discovery, personalization of recommendations, and user analytics.”

The award recipients were judged on a variety of parameters that included financial performance rate, addressed unmet needs, key achievements, implementation of best practices, customer service experience, and brand equity. It involved in-depth primary interviews of various industry participants and secondary research conducted by Frost & Sullivan. Frost & Sullivan’s Growth Innovation & Leadership Awards identify companies that exhibit exemplary growth potential, attributed to high quality solutions and superior service capabilities.

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