Rakuten acquires Viber for $900 mn

Rakuten has agreed to acquire global pioneering messaging and VoIP company, Viber Media for a total consideration of $900 million.

The company will hold 100 percent of Viber’s outstanding voting stock and underwrite a new issue of shares. The company decided to acquire Viber to strengthen its global platform through the use of Viber’s range of customers in the Company’s E-Commerce and digital contents services.

Viber is a messaging and VoIP service operator and has approximately 280 million global registered users, and monthly active users over 100 million. Viber apps on smartphones allow users to have conversations, and through its high quality functions users can send and receive messages and images, thus Viber offers a hybrid range of services rarely found on competing platforms. Viber is rapidly growing numbers of users, especially in emerging countries.

Viber’s globally popular messaging service is seeing a rapid increase in numbers of registered users, and this will strengthen our digital strategy. The company aims to be the global No 1 Internet services company, and in addition to existing e-Commerce and Internet finance services, this acquisition will allow the Company to build on several digital contents services, and advance into new markets.

The company has developed the “Rakuten Ecosystem” and members are able to access a range of services through common ID numbers and the enormously popular and successful online Rakuten Super Points rewards program.

Viber’s fun approach to messaging and high quality VoIP services is a perfect marriage with Rakuten’s Internet service offerings and its “Shopping is Entertainment” philosophy lays the foundation for the world’s most comprehensive and engaging daily online platform. The combination also opens massive new potential markets for Viber through Rakuten Group’s roughly 200 million global members.

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