Quikr and Yepme launches mobile apps in Hindi

Quikr, India’s leading cross-category classifieds platform and Yepme, India’s biggest fashion brand specializing in the online retailing of men’s and women’s apparels and accessories has today launched mobile apps in Hindi.

Both mobile apps in Hindi has been powered by LinguaNext’s ‘Linguify.Mobile’, a language platform product for mobile applications.

Linguify.Mobile is an innovative language platform product that transforms mobile applications in various Indian languages, with no application performance loss, and without changing or accessing the underlying source code. Due to the time consuming process that includes refactoring source code, getting translations, carrying out language testing and application lifecycle management for multiple languages, translation of a mobile app has always been a daunting task. Linguify.Mobile offers a quick implementation – in a timeline measured in days to have a ready application available in any language.

This makes Linguify.Mobile most suitable for mobile applications providers interested in increasing the reach of their applications. Linguify is based on several patent pending technologies that result in saving the hassle for customers to download one app again and again for other language preference, by providing a single integrated app for multiple languages.

Enterprises can make their mobile apps global, reach out to newer markets, or even reach domestic customers who prefer different languages, without any impact to their app development organizations.

“By introducing Linguify.Mobile, we are confident of making this the de-facto standard for application language localization across all industry verticals. We are excited to launch the first single integrated mobile app in Hindi for Yepme and Quikr,” said Jagdish Sahasrabudhe, CEO, LinguaNext, commenting on the launch.

Krishna Iyer, AVP & head of Sales, Quikr.com said, “To help more users meet their local commerce needs, we feel it is really important to make Quikr available in regional languages. We are seeing significant user adoption through our mobile apps, and now with the option to use the app in Hindi, and soon in other Indian languages, we look forward to multiplying our user base and creating a truly broad-based classifieds marketplace.”

Avinash Parhi, general manager – Operations Excellence, Yepme.com said, “We were looking for a flexible and efficient solution which can seamlessly integrate Hindi language to our existing mobile app in less time. Linguify.Mobile offered us much more than that. We are very happy with the user interface and look forward to serving Hindi speaking masses.”

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