Intex Appoints Rajiv Bakshi As CMO

Intex, the makers of smartphones, TVs and plethora of other electronic appliances, has appointed Rajiv Bakshi as its new CMO. Though the company made the announcement today, Bakshi’s LinkedIn profile mentions his appointment dates back to October 2017.

“As the CMO, he will envision Intex’s Go-To-Market Strategy for the entire range of Mobile & Consumer Durables, spread across 25+ product verticals including Feature & Smartphones, LED TVs, ACs, Washing Machines, Speakers, Headphones and Accessories,” Intex said in a statement.

Intex has been reeling under a serious leadership crisis for many years now and it has affected the overall performance of the company in recent years. Once the No.2 mobile phone firm in terms of volume in India, the firm is now struggling to be in the top 10.

Prior to Intex, Bakshi served Discovery Networks India & South Asia region, as the VP & Head of Marketing & Products. He expanded the company’s portfolio from a single TV channel to 11 high performing channels, garnered 10-year long undisputed leadership for Discovery Channel; pioneered India’s first lifestyle channel TLC; created a differentiated kids’ network for the 300 million children under 14 years of age – Discovery Kids and conceived the country’s first High Definition channel targeting affluent Indian consumer. He strategized Discovery’s localization initiatives: launched regional products for the South & East India, hundreds of hours of content from Bollywood to Animation and Movies and Digital transformation for customer acquisitions, engagement and product development, the statement mentions.

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“We are delighted to have Mr. Bakshi amidst us and are certain that his diverse experience will go a long way in contributing to the growth of the company in India and international markets. His immense expertise in strategic marketing and brand management will augment Intex’s growth and profitability,” said Keshav Bansal, Director, Intex Technologies.

Intex said Bakshi will lead the generation of consumer insights for incisive product development and planning, augment Sales and Distribution network across the General Trade, E-Commerce Portals, Large Format Stores and Company Branded 100 plus Retail network. Additionally, he will pioneer the Digital Strategy and boost international operations.

Commenting on joining Intex Technologies, Rajiv Bakshi said, “Serving millions of customers, Intex is recognized amongst the distinguished group of national brands that have demonstrated continuous growth over the last two decades. Its unstinted commitment to provide access to technology and best-in-class experience to consumers has propelled its nationwide recognition. I am honoured with the opportunity to contribute to Intex’s growth and success.”

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