Fisher Yuan Is Coolpad India’s New CEO

Coolpad India, the Indian unit of Chinese smartphone maker Coolpad, has appointed Fisher Yuan as its new CEO. As the CEO, Fisher will be driving the mission and vision of the company while overseeing its day-to-day operations. As Coolpad further strengthens its presence in India, Fisher will create a strategic roadmap for optimum market penetration on the back of the brand’s consumer-centric R&D practices.

This appointment came almost six months after its then India CEO Syed Tajuddin quit in December last year. TeleAnalysis first reported in December that Tajuddin had quit the company and the Chinese firm is mulling a closure of its smartphone business in India.

Though the company has not shut down in India yet, its market positioning as well as products have almost vanished from the market. The company has hardly launched any new product in last one year.

Fisher moves to the CEO position after spending a major chunk of his career in several leadership roles at Coolpad. He has spent 3 years as the Vice President for sales and supply in India wherein he spearheaded the supply chain, manufacturing, and sales functions for Coolpad India. He has also spent 7 years in the Chinese market as the brand’s Sales Director, managing its operator business.

Speaking on his new role, Fisher Yuan, CEO, Coolpad India, said, “Having spent several years with Coolpad, I have learned that the company’s growth mission and vision are perfectly aligned with my own. It is, therefore, an honor to be appointed as the India CEO of this high-potential brand that is revolutionizing the global smartphone landscape. Over the next few years, we plan to disrupt the Indian consumer market with innovative technology by making it available at extremely affordable price points.”

Coolpad entered the Indian market in 2008 and became one of the biggest smartphone suppliers to Indian brands by 2011. Since then, the brand has launched several flagship smartphones that feature top-of-the-line technology created for the country’s value-conscious customers. With the appointment of Fisher as its India CEO, the brand will further augment its product, technology, and marketing strategies to create a targeted value proposition for the diverse Indian market.

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