Affle Appoints Gulrez Alam As Chief Investment & Strategy Officer

Technology driven mobile advertising firm Affle has appointed Gulrez Alam as the Chief Investment & Strategy Officer to strengthen its leadership team and help drive growth for the Affle group.

Gulrez will be driving Affle group’s strategy and investments and use his extensive experience in extending the Company offerings to key clients across geographies. Gulrez comes with 15+ years of experience in digital media and has been successful entrepreneur having founded ‘Resultrix’, a leading digital marketing company across five countries. The Publicis Groupe later acquired his entrepreneurial venture ‘Resultrix’ and he was appointed as the Chief Development Officer – APAC for Zenith Optimedia (Part of the Publicis Groupe). He moves in to the advertising platform after his last entrepreneurial stint in the fintech domain where he founded an algorithmic trading company.

Commenting on the appointment, Anuj Khanna Sohum, the Chairman and CEO of Afflesaid, “We welcome Gulrez to the Affle family. As we gear up to execute our growth plans for FY20, such key appointments would strengthen our team and help drive growth through new strategic initiatives. With Gulrez joining the leadership team for Affle Holdings, we hope to further fortify our presence across existing markets and diversify business through new endeavors and relevant acquisitions that would complement our existing capabilities and team. We wish him all the best for a successful journey at Affle.”

Commenting on this, Gulrez Alam, Chief Investment & Strategy Officer, Affle Holdings said, “This is an exciting time to join the Affle group as it is experiencing growth momentum through both organic and inorganic initiatives. I am looking forward to be part of Affle’s growth journey and collaborate with its entrepreneurial teams across markets to drive growth through new strategic initiatives.”

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