Ooredoo showcases mobile services at MWC 2014

At Mobile World Congress (MWC) 2014 in Barcelona, Ooredoo will showcase the impact of its life-enhancing mobile services, one year after launching its new brand at the event in 2013.

The theme of this year’s GSMA Mobile World Congress is “Creating What’s Next,” demonstrating how mobile technology is a catalyst for change and innovation.

In line with the Mobile World Congress theme, and the company’s core promise of promoting human growth, Ooredoo will display innovative mobile initiatives from across its footprint in the Middle East, North Africa, and Southeast Asia.

Among the life-enhancing services being showcased on its stand, Ooredoo will display Indosat’s mobile money service “Dompetku” for customers in Indonesia; Ooredoo Tunisiana’s career guidance and financial literacy service called “Naja7ni” for youth in Tunisia; and Asiacell’s “Almas” (Diamond) line which has played a significant role in empowering women in Iraq, providing hundreds of thousands of women with access to mobile technology for the first time.

Demonstrating how it fosters innovation through local entrepreneurship, Ooredoo intends to bring to market a new range of apps, and support entrepreneurs through driving an innovation ecosystem across its markets.

For budding mobile entrepreneurs, Ooredoo provides expertise, funding, and exposure, while also partnering with leading research organizations, accelerators, and venture capitalists to support high-potential mobile apps.

Ooredoo will also feature the winning app of the GSMA mWomen Design Challenge, an Indonesian-based women-empowering mobile app called WOBE; and the winners of the Ooredoo-sponsored Arab Mobile App Challenge, as they compete against global mobile app developers in the GSMA University Mobile Challenge.

Further driving home the impact of mobility on education and career development, Ooredoo Tunisiana’s mobile service Najja7ni – the first of its kind in the MENA region – which had more than 800,000 users only a few months after its launch, was recently presented as a key case study at the UNESCO Mobile Learning Week in Paris, France.

Uniting youth through the power of sport, Ooredoo and the Leo Messi Foundation will display a series of online stories, about how Ooredoo has enriched children’s lives across its footprint, as part of the ongoing “Play for Dreams” programme.

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