NXP invests in Senseg

NXP Semiconductors today announced its investment in Senseg, the leader in next-generation spatial haptic feedback technology.

The investment is part of NXP’s drive to lead in new user interface technologies for mobile, consumer and automotive applications. Existing investors in Senseg also participated in this Series B round.

Mark Hamersma, general manager Emerging Businesses, NXP said, “In our view, new user interface technologies will continue to be a key innovation area in smartphones, tablets and automotive applications in the coming years. Senseg has developed a very exciting solution to add touch sensations – such as feeling textures and contours – to standard touch screen displays.”

“Most user interfaces today focus on our visual and hearing senses, and not on touch, so that is why we see this as a great new opportunity for growth. We see many high-value opportunities for this technology, not just in mobile, but also in Automotive where drivers need to keep their eyes on the road,” added Hamersma.

Established in 2006, Senseg brings a new dimension to user experience (UX) design by making touch screens tactile. Senseg’s patented electrostatic technology is completely software controllable and has no moving parts, which improves responsiveness, eliminates unwanted sound, and minimizes power use.

Senseg’s solution is scalable from small to large devices with no increase in manufacturing complexity – ideal for smartphone, tablet and automotive use cases.

NXP’s investment will allow Senseg to develop a next-generation solution that will be small enough and inexpensive enough to penetrate the high-volume smartphone market, and subsequently other markets like portable gaming, navigation and in-vehicle controls.

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