Now, You Can Buy Amul Milk Using MobiKwik

To enable customers to make cashless payments at its outlets, Amul has entered into a tie-up with MobiKwik. Customers can now pay for milk, curd and other Amul product purchases via MobiKwik, the digital wallet platform.

The announcement was made by R S Sodhi, Managing Director of Amul. He said, “Through this pan India initiative we shall be accepting payments with MobiKwik wallet, from our millions of consumers to our more than 3 lakh retailers and 7,000 dealers of milk and dairy products . This will help us provide remunerative and quick returns to our 3.6 millions farmers or milk producers whose livelihood depends upon the sale of milk to the Amul cooperative structure.”
Since demonetisation, MobiKwik has been in the forefront of India’s cashless mission, and with its current tie up with Amul, the company will be catering to the Rs 80k crore organised dairy market.

Speaking about the initiative, Bipin Preet Singh, cofounder of MobiKwik said, “We are proud to help Indians in adapting to an evolved, less cash economy.”

MobiKwik is India’s leading wallet with many firsts to its credit. The company was the first to launch mobile wallets in India in 2009. MobiKwik has since then introduced innovations such as Nearby feature, Cash loading in MobiKwik wallet through cash pick up, cash deposit and Bubble Pin that enables offline mobile wallet payments without network. Within November, the company has added 1,50,000 retailers to its network and has a network reach of over 2,50,000 retailers in India.

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