LeEco Eyes Rs 100 Cr Revenue On A Single Day, Calls It Epic 919

leeco-919-festivalChinese technology firm LeEco yesterday announced it will bring its globally popular Epic 919 festival to India this year and it will be celebrated on, as the name suggests, 19 September where it brings for its customers great amount of freebies, cash-backs, gifts and other lucrative offers.

During the Epic 919 which will run for 24 hours starting midnight 19 September, LeEco expects to do a  business of more than Rs 100 crore.

“We target to sell around 70 to 75,000 superphones and 2000 Super TVs on that single day,” LeEco’s India COO Atul Jain said.

If LeEco manages to sell these number of products in terms of volume, then the company stands to cross the Rs 100 crore mark easily. The lowest priced smartphone costs Rs 9,999 and the lowest priced TV costs Rs 59,790.

“We also aspire to make new industry sales records on our Epic 919 SuperFans Festival Day,” Jain added.

Besides the smartphones and televisions, the company will also put other accessories like phone cases, bluetooth speakers and headsets on sale.

The Epic 919 offers will be available on the company’s own e-retail LeMall.com and Flipkart. During this festival, LeEco will be extending fabulous offers worth Rs 495 million.

“We have always strived to offer unparalleled innovative offering to our customers and brining in the Epic 919 SuperFans Festival is a step in the same direction. We continue to create new benchmarks of customer satisfaction.  We hope this one of its kind Shopping Festival will enable our consumers to experience our Superphones, SuperTVs and accessories at never- before prices”.

The company started this Epic 919 SuperFans festival in China two years back. Last year, according to LeEco, the Epic 919 emerged as the third largest B2C online shopping festival and resulted in record-breaking 500,000 Le Superphones being sold in a single day.

“LeEco is known to offer innovative products and services in order to win customers and it is the first brand to bring a festival of this magnitude and scale in India. Indian consumers love to purchase technology devices and gizmos for their personal use and loved ones,” Jain added.

The uptake of electronics products like TVs, mobile phones and home appliances is especially high during the festive season and LeEco through its Epic 919 SuperFans festival is looking at en-cashing the festive mood of the Indian consumers.

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