Apple Launches Red iPhone 8 And 8 Plus; India Availability In May

Apple on Monday launched a special edition of iPhone 8 and 8 Plus that come in red color. The ‘red’ color in the iPhones symbolises the company’s association with Product (RED), an organisation that helps and supports the AIDs patients. The company said a share of the proceeds from the sale of red iPhone 8 and iPhone 8 Plus would go to that organisation.

“A portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies,” Apple said in a statement.

The Cupertino based technology giant has been supporting (RED) since 2006 and has donated more than $160 million to the Global Fund, serving as the organization’s largest corporate donor.

Both phones sport a beautiful glass enclosure in red color, with a matching aluminum band and a sleek black front. The special edition (PRODUCT)RED iPhone will be available to order online in select countries and regions starting tomorrow and in stores beginning Friday, April 13.

The red iPhone 8 comes in two variants – 64 GB and 256 GB with a starting price of $699 in the US. While this special edition iPhone 8 and iPhone 8 Plus will be available in the markets of the US, UK, Australia, Chna etc from April 13, the same will be available in later part of April in some other markets including Brazil, Malaysia, Thailand, Saudi Arabi and Russia.

The red iPhone 8 and 8 Plus, however, will come to in India sometime in May, the company said.

Besides, Apple also introduced a new (PRODUCT)RED iPhone X Leather Folio, which will be available beginning tomorrow.

“This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing. “iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”

iPhone 8 and iPhone 8 Plus are a new generation of iPhone featuring a glass and aluminum design made with the most durable glass ever in a smartphone, Retina HD display, A11 Bionic chip and are designed for the ultimate augmented reality experience. The world’s most popular camera is even better and wireless charging brings a powerful capability to iPhone. iPhone 8 Plus features dual 12-megapixel cameras and introduces Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects to iPhone, allowing customers to capture stunning portraits with a shallow depth of field effect in five different lighting styles.

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