Vodafone Ropes In Vishwanathan Anand As Brand Ambassador

Vodafone India on Tuesday announced that it has roped in chess grandmaster Vishwanathan Anand as its new brand ambassador. Anand’s brand value will be used to promote Vodafone’s Red postpaid products.

Under the Red bouquet, Vodafone recently started offering free subscription of Amazon Prime and Vodafone Play; complimentary mobile insurance for smartphones upto 2 years old and free international calling and roaming.

Beginning July, Grandmaster Vishwanathan Anand will be seen making some smart moves, endorsing Vodafone Red. A series of three television commercials will show him propagating the benefits of choosing Vodafone Red postpaid plans to cricket presenter Gaurav Kapoor. The campaign will focus on the key differentiators of Vodafone Red across TV, Print and Digital media.

“Latest Vodafone RED is a lifestyle enabler of a new-age postpaid consumer, addressing their passion points like entertainment, travel, devices, shopping, family & tension points such as billing. This campaign aims to position Vodafone RED as India’s smartest postpaid, enabling our existing and new customers to make a smartest choice. We are glad to have chess champion and youth icon Vishwanathan Anand on board, who best fits the proposition of India’s smartest postpaid,” said Siddharth Banerjee – EVP, Marketing, Vodafone India.

Speaking about the association, Grandmaster Vishwanathan Anand said, “Being smart means making the right choice at the right time. In the game of chess it is important to make the smartest move at the right time. As a Vodafone customer, the new Vodafone RED plans are a smart bouquet of services catering to my critical needs like entertainment and international roaming. Mobile insurance and lowest bill guarantee feature becomes important as we Indians are evolving in smart phone usage. I am glad to be a part of the campaign that closely resonates with my needs to make a smart choice.”

The Vodafone Red campaign, which is going live on July 3rd, 2018 has been conceptualised by Ogilvy & Mather India. Presenting a wholistic marketing mix, the 4 weeks long campaign will connect with customers across diverse mediums like OOH, radio, print and digital.

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