Vivo Grew At 119% When Indian Smartphone Industry Grew At 4%

Chinese smartphone brand Vivo has reported 119% growth in Q1 over the same period a year ago in terms of number of smartphones hipped.

Siting a Counterpoint report, Vivo said it has also emerged as the fastest growing brand with an impressive 119% Y-o-Y growth. This growth is despite India’s overall smartphone shipments growing at a mere 4% YoY. The report states that vivo’s expanding Y-series portfolio along with the launch of the V15, accompanied by aggressive consumer engagement campaigns (around IPL) drove positive consumer demand.

Having secured and sustained growth leadership, the company has fortified its customer outreach by launching smartphones with innovative and ground-breaking technologies across price points. By launching devices in both the less than 20K segment (Y series) and the 20k plus segment (V series), vivo was able to secure the third position with 12% market share in Q, 2019, compared to 6% in Q1, 2018.

“We thank the Indian consumer for continuing to instil faith and confidence in our products which has led to this phenomenal growth of more than 100%. vivo products like the Y83Pro, Y95, V9, V9 pro, V11, V11 Pro, V15 and V15 Pro have delivered exceptional consumer experience in their respective price categories.  It is a matter of pride to have been able to report strong results, which further testifies our commitment towards the Indian market. Love India. Love vivo,” said Sharing his thoughts on the accomplishment, Mr. Nipun Marya, Director-Brand Strategy, vivo India.

vivo has also announced that the recently launched vivo V15 Pro became the fastest selling smartphone in the V series and receiving an overwhelming response from consumers during its first week of sale on both offline and online channels.

vivo entered the India market in 2014, with a long-term commitment and a clear strategy to keep the customer at the center of all operations. This year vivo will be completing five glorious years in the country and will continue to build a strong foundation to create a successful long-term brand in India and continuously bring value proposition products backed by an aggressive marketing strategy.

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