IFFCO Launches iMandi e-Commerce App For Rural Farmers

India’s largest fertilizer corporation IFFCO has launched an e-commerce app, iMandi, to help millions of farmers in India in their farming requirements. The objective of this initiative is to bring the benefits of digital technologies to every farmer and bring the digital revolution to rural India.

Farmers across the country can use this platform to buy all sort of farming and agricultural equipment, fertilizers and get advise as well as inputs for their crops, businesses, government initiatives etc.

“It is a “One Stop Shop” for agri inputs & produce, FMCG, electronics, loans, insurance, etc. iMandi will address all needs of the farming community and aims to cater to captive user base of 55 million farmers,” says US Awasthi, Managing Director, IFFCO.

iMandi is a strategic investment by IFFCO eBazar Ltd, which is 100% subsidiary of IFFCO with iMandi Pte Ltd, a Singapore based technology company promoted by experienced professionals, having vast experience in agriculture industry and mobile / internet technologies.

The organization feels the iMandi app or platform will be, one day, India’s largest rural social e-commerce platform.  The iMandi app will use the cooperative’s massive reach of 55,000 Point of Sales, 36,000 Cooperative Societies, more than 30,000 warehouses to reach out to over 250 million rural consumers at 16,000 Pin codes, covering over a third of India.

iMandi is available for download at Play Store & App Store for Android and iOS phones and accessible on web. Apart from fulfilling the requirement through various marketplaces, it is also supported with communication (chat & calling), entertainment and information / advisory content to keep the farmers engaged.

The social and communication features will enable people from different regions to connect on a single platform. Users can join various forums based on different topics of interest; they can talk to subject-matter experts and get advice on various problems. What’s more, they can also share their success stories with others!

Under the Agri Inputs marketplace, farmers can presently buy all IFFCO products, including fertilisers (Chemicals, WSF, Organic, Bio, etc.), agro chemicals and seeds at a discounted price and get free delivery at their doorstep. Farmers can execute the transaction either through mobile app, web portal or call centre assistance by calling on Toll Free No. 1800 2000 344.

They can stay in touch with friends and family through chat, audio and video calls and share pictures and videos over chat and on their feed. The communication features are end-to-end encrypted, and the data is completely secure and private.

Users can stay engaged by watching entertaining videos delivered to them, as well as informational alerts related to weather, mandi prices and daily news. Apart from this, they can tune-in to their favorite local and national radio stations.

In the near future, farmers will also be able to sell their produce online at the best prices. iMandi will also facilitate access to a variety of financial services like loans, insurance, etc.

A slew of social services will be rolled out on the app in due course; they will also be able to enjoy the benefits of online education and skill building and use this app to find employment. They will also be able to receive primary healthcare services through this app.

The unique architecture of iMandi App enables it as an inter-operable on both 2G+ feature phones and 3G+ smartphones. Apart from Hindi and English, this App will be available in over 10 regional languages, to cater to every farmer in India.

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